Live Masterclass
From Messages to Movement
A Modern Framework for Building Internal Communication Campaigns That Move People
Most IC campaigns don't fail because of poor execution.
They fail because they're designed to communicate, not to create change. Discover a modern framework that helps you design campaigns around organizational impact, not communication activity.
Wednesday 5 August
12:00 PM KSA/EGYPT time (GMT+3)
Zoom Webinar
Speakers
Mohamed ElKholi
CEO
DOTMENT
Doha Hilal
Director Internal Communication
HSA Group
Who Should Attend
Built for people who move organizations.
Designed for professionals responsible for influencing employees, driving organizational initiatives, or creating meaningful change through communication.
Internal Communication Professionals
Employee Experience & Engagement Teams
HR Business Partners and HR Leaders
Corporate Communications Teams
Culture & Transformation Leaders
You'll Receive
Certificate
Diagnostic Tool
Register Now
Reserve Your Free Seat
Limited spots. Confirmation & Zoom link sent to your inbox.
What You'll Walk Away With
A step-by-step structure to design campaigns that change behavior.
Gain practical ideas, tools, and a clearer lens for designing Internal Communication campaigns that create real, lasting movement across your organization.
A new perspective on why Internal Communication campaigns succeed—or fail.
A practical framework for designing campaigns around organizational outcomes.
A clearer approach to connecting communication with business objectives.
Tools to define the change your campaigns are meant to create.
Better ways to design communication that employees understand, believe, and act on.
A modern lens for measuring communication success beyond activity metrics.
Practical insights from real organizational experience inside HSA.
New ideas you can immediately apply to your next Internal Communication campaign.
Meet the Speakers
Mohamed ElKholi
DOTMENT
Turning Communication into Organizational Change
- Founder & CEO of DOTMENT, helping organizations transform business objectives into employee action.
- 13+ years of experience leading 280+ Internal Communication initiatives across the Middle East.
- Trusted by organizations including HSA, SNBC, DEWA, MetLife, Etisalat by e&, KONE, and Abdul Latif Jameel.
- International speaker and consultant specializing in Internal Communication, employee engagement, and organizational culture.
Doha Hilal
HSA Group
Turning Strategy into Employee Experience
- 15+ years of experience leading Internal Communication across the Telecommunications and FMCG sectors.
- Designed communication strategies that supported transformation, digitalization, employee engagement, and culture change.
- Built and enhanced Internal Communication functions, including executive communications, employer branding, and employee communication channels.
- Managed communication for organizations of 18,000+ employees, aligning leadership priorities with employee experience.